How to Package Your Expertise, Build a Profitable Brand, and Live Soft w/ Maya Elious
Okay you guys, today’s episode is a must-listen. I’m sitting down with the one and only Maya Elious, the personal branding genius and CEO of Built to Impact. Maya’s an award-winning business coach who’s on a mission to help overlooked experts build profitable online businesses and attract high-end clients—no fluff, no filler, just real talk.
We’re diving into all things branding, messaging, and high-ticket sales—because who doesn’t want to get paid what they’re worth? Maya drops some major gems on how to define your brand, get specific with your niche (yes, you actually need to do that), and why starting with high-ticket offers is way smarter than messing around with low-ticket stuff when you’re just getting started. Oh, and we also talk about the real mindset it takes to scale and why personal responsibility is the secret sauce to entrepreneurial success.
In this episode, we discuss:
What it really means to have a brand—and how it’s way more than just pretty graphics.
The biggest mistakes people make when building their brand (and how not to be that person).
The million-dollar question: how specific do you need to get with your niche? Spoiler: very.
Why starting with high-ticket sales can seriously change the game.
Messaging that speaks directly to your ideal client’s soul—because anything less is just a waste of time.
The importance of mindset, personal responsibility, and actually doing the work.
How Maya made the jump from solopreneur to CEO and built a kick-ass team along the way.
Whether you're just starting out or ready to scale like a boss, this episode is packed with the kind of real talk and actionable advice you need to start showing up as the expert that you are.
Maya Elious is an award-winning business coach, personal branding strategist, and the go-to expert when it comes to clarifying your message and attracting high-end clients. She currently leads a team of brilliant women as the CEO of Built To Impact, a coaching and consulting company that teaches overlooked experts how to build a profitable online business in their zone of genius. Through her programs and live events, she’s helped thousands of clients and customers get clear on their message, launch high-end services, and build six-figure businesses. She’s been featured as a top branding expert in publications like Black Enterprise, Forbes, and Business Insider. Her main mission is to help women monetize their gifts so they can create impact, build wealth, and live well. When she’s not helping her clients build their online empire, she can be found traveling, spending time with her family, or watching drama series on Hulu.
Connect with Maya:
WEBSITE
TIKTOK
YOUTUBE
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