Signs You Need Identity Work (Part 2): You're Overthinking

In today’s episode, we’re diving into Part 2 of the Signs You Need Identity Work series - and this one’s all about one of the sneakiest blocks that holds so many entrepreneurs back: overthinking. You might tell yourself it’s strategy or confusion, but most of the time, overthinking isn’t about not knowing what to do; it’s about not fully believing you’re enough to do it. We’re unpacking how perfectionism disguises itself as “being thorough,” why your brain overthinks to protect you, and what to do when you catch yourself spinning out on the smallest details (like your pricing, your launch plan, or your next post).

I’ll walk you through how to spot when overthinking is really an identity issue, how to interrupt that pattern in real time, and the mindset shift that will help you move with so much more ease, confidence, and speed in your business.

Here’s what you’ll hear inside this episode:

  • The connection between overthinking, perfectionism, and feeling “not enough”

  • Why your brain uses overthinking as a false sense of control

  • How to identify when fear (not strategy) is running the show

  • A simple question to rewire your identity and take bold, aligned action

  • The difference between knowing the strategy and trusting yourself to execute it

If this episode hits home (and you’re ready to stop overthinking and actually start doing), join me for my free interactive workshop, “It Factor,” happening Thursday, November 20th at 12 PM ET. We’re diving into how to shift your identity to stand out online in 2026 and become the version of you who gets seen and paid. Sign up at noravirginia.com/itfactor. 💛


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Lexi Cheng

Hi I'm Lexi! I’m a creative director + web designer at Dynamo Ultima. I am a sales page design enthusiast, extreme sport lover & huge astrology fanatic.

http://www.dynamoultima.com
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Signs You Need Identity Work (Part 1): You Know What to Do, But You're Not Doing It