How to Heal, Rebuild, & Lead After Failing Publicly Ft. Joshua Church

 Today's episode is one of the most honest, vulnerable, and powerful conversations we've had in quite a bit. I'm sitting down with my friend Joshua Church, who co-founded Edge Theory Labs, and built it from a garage prototype into a $20 million brand in under three years, only to make the incredibly hard decision to shut it all down. What came next cracked him wide open in the best, hardest, and most human way. 

In this episode, we discuss:

  • Joshua’s story, the rise & fall of Edge Theory Labs, and what ultimately led to its shut down 

  • What it's like to fail publicly and how it changed Joshua’s perception of failure

  • How Josh faced some of his worst fears, including getting internet hate, as well as the most powerful tools and practices that got him through it 

  • The experiences that brought him into deeper faith, emotional presence, and a whole new level of leadership

  • Divine vs. toxic masculinity, from the male perspective

  • How Josh is helping founders become the leader that their business actually needs

More About Joshua:

Joshua Church helps founders become the leader their business and mission truly need. As co-founder of Edge Theory Labs, he turned a garage prototype into a $20 million brand in under three years—before having to shut it down. That rise-and-fall proved long-term success hinges on how you lead yourself and others through both highs and headwinds. A Forbes 30 Under 30 honoree, EY Entrepreneur of the Year finalist, and host of The Way You Lead podcast, Joshua now distills those lessons into playbooks, workshops, and keynotes, cultivating a community of leaders fueled by strength, heart, faith, and authenticity.

Where to Connect with Josh:

  • Website: www.joshuadeanchurch.com

  • IG: @joshuadeanchurch

  • TikTok: @joshuadeanchurch

  • Youtube: @joshuadeanchurch

  • LinkedIn: https://www.linkedin.com/in/joshchurch/


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Lexi Cheng

Hi I'm Lexi! I’m a creative director + web designer at Dynamo Ultima. I am a sales page design enthusiast, extreme sport lover & huge astrology fanatic.

http://www.dynamoultima.com
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