An Open & Vulnerable Letter to my Postpartum Self

This week's episode is a different kind of one: a very open and honest letter to my postpartum self. I’ve been sitting on this episode for months, pulling back the curtain on the lowest-revenue year of my business (around $100K less in 2025 than the year before), the identity crisis nobody warned me about, and how I rebuilt my business to be even better than it was pre baby. 

But this episode isn't just for moms. It's about what happens to your motivation, your confidence, and your sense of self when life rips your old schedule out of your hands and what it actually takes to rebuild, on your own terms, without forcing yourself back into who you used to be.

In this episode, we talk about:

  • Why "drop the timelines" is the first thing I’d tell my past self, and why healing, rebuilding, or finding your footing again has no deadline, no matter what month 3, 6, or 12 says you should feel like

  • The sneaky way shame shows up for high achievers and how it's different from guilt, told through a Brené Brown lesson that changed how I saw my entire postpartum year

  • Why comparing yourself to people who aren't in the same season as you (different support, different circumstances, different everything) is setting yourself up to feel like you're failing on purpose

  • The real difference between losing your motivation and having it redirected, and why "I have no ideas anymore" might actually mean your bandwidth went somewhere else entirely

  • Why having a personal-growth heavy brand doesn't mean you're not allowed to struggle, and the imposter syndrome that comes with teaching mindset work while losing your own

  • The capability vs. character framework from therapy that explains why even the most confident people can feel like they've lost themselves completely

  • Why I stopped asking "what's realistic" and started asking "what do I actually want," and how that shift is what got my business having solid recurring revenue through 2027

  • The belief I didn't even know I  had and what it took to unlearn it

  • Why "the story you need to be on camera and posting constantly to sell" is a story I made up, and how I built a business that doesn't run on that anymore

Pop this episode on when you're in a season that feels too permanent to get out of: postpartum, burnout, or just feeling like a stranger in your own life. This one's proof: it's temporary, and you already know how to build.


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Lexi Cheng

Hi I'm Lexi! I’m a creative director + web designer at Dynamo Ultima. I am a sales page design enthusiast, extreme sport lover & huge astrology fanatic.

http://www.dynamoultima.com
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