Today, I'm sharing one of my favorite conversations I've ever had as a guest on the Groovy Geminis Podcast.

I genuinely think this is one of my favorite podcast conversations because it gets to the heart of what I believe actually changes a business. We talked about why I believe 95% of your business results are being driven by your identity, why I walked away from a six-figure program even though it was successful, the postpartum identity crisis that forced me to rebuild my confidence from the ground up, and the money mindset shifts that completely changed how I show up. If you've been doing all the "right" things but still feel like something isn't clicking, I have a feeling this episode is going to make a whole lot of sense.

Inside, we cover:

Why I believe 95% of your business results are actually being driven by your identity (and how to tell when it's your self-perception, not your strategy, that's keeping you stuck.)
The journey from corporate accountant to spiritual coach to business coach and the surprising thread that's connected every chapter of my career.
Why I walked away from a successful six-figure program because I physically couldn't teach it anymore, and how learning to trust my intuition completely changed my business.
The postpartum identity crisis that made me question everything, including whether I even wanted to be an entrepreneur anymore, and what finally helped me rebuild my confidence.
Why I almost spent $15,000 on paid ads trying to fix the wrong problem, and the conversation that completely changed my perspective.
The biggest mindset shifts around money, self-worth, and selling that helped me stop tying my value to my business results.
What identity work actually looks like in practice (hint: it's a lot more than affirmations).
Why I believe the best marketing strategy is helping people experience your work (not just hear about it!)
The alter ego exercise I use with clients to help them show up more confidently without pretending to be someone they're not.
Why "The better it gets, the better it gets" has become my favorite mantra, and how to stop waiting for the other shoe to drop every time life starts going well.

You can't pour into a strategy that isn't rooted in who you're becoming. The identity work isn't separate from the strategy. It is the strategy!

Listen Now:

Listen to this episode & subscribe elsewhere:

Apple Podcasts / Spotify

Listen to similar episodes:

244. Become the Sales Sorceress: How to Sell From THIS Identity Instead of Desperation

237. The Upper Limit Problem: Why You Self-Sabotage Right When Life Gets Good

235. How to Identify & Remove the Subconscious Block Keeping You From Your Next Level

Ways to Work with Nora:

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The One Lever That Drives 95% of Your Strategy (& Almost Nobody's Using It) Feat. Groovy Geminis

Today, I'm sharing one of my favorite conversations I've ever had as a guest on the Groovy Geminis Podcast.

I genuinely think this is one of my favorite podcast conversations because it gets to the heart of what I believe actually changes a business. We talked about why I believe 95% of your business results are being driven by your identity, why I walked away from a six-figure program even though it was successful, the postpartum identity crisis that forced me to rebuild my confidence from the ground up, and the money mindset shifts that completely changed how I show up. If you've been doing all the "right" things but still feel like something isn't clicking, I have a feeling this episode is going to make a whole lot of sense.

Inside, we cover:

Why I believe 95% of your business results are actually being driven by your identity (and how to tell when it's your self-perception, not your strategy, that's keeping you stuck.)
The journey from corporate accountant to spiritual coach to business coach and the surprising thread that's connected every chapter of my career.
Why I walked away from a successful six-figure program because I physically couldn't teach it anymore, and how learning to trust my intuition completely changed my business.
The postpartum identity crisis that made me question everything, including whether I even wanted to be an entrepreneur anymore, and what finally helped me rebuild my confidence.
Why I almost spent $15,000 on paid ads trying to fix the wrong problem, and the conversation that completely changed my perspective.
The biggest mindset shifts around money, self-worth, and selling that helped me stop tying my value to my business results.
What identity work actually looks like in practice (hint: it's a lot more than affirmations).
Why I believe the best marketing strategy is helping people experience your work (not just hear about it!)
The alter ego exercise I use with clients to help them show up more confidently without pretending to be someone they're not.
Why "The better it gets, the better it gets" has become my favorite mantra, and how to stop waiting for the other shoe to drop every time life starts going well.

You can't pour into a strategy that isn't rooted in who you're becoming. The identity work isn't separate from the strategy. It is the strategy!

How to Hold More Money, Clients & Responsibility (Without Working More)

Click here to join my new, free broadcast channel: holding more 🦋

You've been feeling the pull to grow your business but with zero desire to add more hours, more childcare, or more chaos to your life — this episode is for you.

I've spent the last 18 months rebuilding my business as a mom, and for the past several months I've been sitting in this really content, peaceful season. But recently that hunger to grow came back — new offers, group containers, more visibility — and instead of ignoring it or assuming growth = burnout, I got curious. Because here's what I've learned: the strategies that took me from my first 3K month to my 25K month barely changed. What changed was me. Growing isn't just a time game — it's an identity game. It's about becoming someone who can hold more money, more clients, more responsibility, without getting there solely by ‘doing more’. . In this episode, I'm walking you through the exact seven things I'm working on to scale, without sacrificing my part-time hours.

✦ Why "holding more" is an identity shift, not just a strategy shift — and the question I ask myself daily to check in on if I’m operating from an outdated OR new identity.

✦ How I’ve increased my tolerance for stress (featuring the exact tools I use!)

✦ The hidden block slowing you down from producing more, that doesn’t require any extra time in your week (it’s not what you think!)

✦ The #1 scaling tool that determines how fast you grow AND separates those who quit from those who don't.

✦ A breakdown of the exact systems and types of automation I’ve implemented in my own business in this season (so you can implement them into your business, too!)

✦ The business decision I tend to resist the most that instantly gives me back hours every week.

✦ The investment I swore I didn't need…until I realized I did.

✦ The productivity "rule" I stopped following that made me more productive.

You don't need more hours to grow your business,you need to become the version of you who can hold more.

[Guided Energy Practice] Clear the Resistance

In today's episode, I'm sharing a guided energy work practice to help you clear resistance — a combination of breathwork, meditation, self-inquiry, and somatic movement. Whether you're feeling resistance around launching an offer, putting out content, or just showing up as yourself, this practice is designed to help you locate where that resistance lives in your body and finally look at it instead of dancing around it.

Resistance often isn't the enemy — it's a part of you trying to protect you from something, and once you learn to ask it the right questions, it can show you exactly what it needs. This practice will help you connect with your higher self, get clear guidance, and make an act of self-love toward the part of you that's been asking for attention.

Take this time for yourself — you deserve to feel grounded, clear, and connected to what's really going on beneath the surface. And if this episode lands with you, come tell me over on Instagram (@iamnoravirginia). 💛