All Podcast Episodes

Lexi Cheng Lexi Cheng

Why Trying to Fit In Is Killing Your Brand (& How to Stop That Ish)

This week's episode is a full identity audit on your personal brand: why you're still holding back online, and the real reason "getting paid to exist" feels so out of reach.

A friend sent me a Brene Brown podcast recently, and it sent me down a rabbit hole on her work around fitting in vs. belonging and how directly it applies to building a personal brand and making money through content. Turns out the thing keeping you from showing up fully isn't a strategy problem. It's a belonging problem.

In this episode, we talk about:

Why "getting paid to exist" isn't something that happens after success — it's what has to come first

Brene Brown's concept of fitting in vs. belonging, and what it actually means to belong to your own page

The "wilderness": what it looks like to hold a hot take or belief your industry might not agree with, and why that discomfort is the whole point

A journaling exercise to identify what you're softening, hiding, or trading for approval

Why courage isn't the absence of fear — and what it actually costs to stay safe instead

The real paradox behind why so many successful people lose themselves completely in their business

Pop this one on next time you catch yourself editing your personality out of your content. This episode is your reminder: YOU are the secret sauce. Literally.

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Lexi Cheng Lexi Cheng

(PEP TALK!) How to Bend Time and Ditch the "Not Enough Time" Story

This week's episode is a pep talk you didn't know you needed: a full dissection of the "I don't have enough time" story (and an honest look at why high achievers keep telling it to themselves even when it's working against them.)

On my recent trip to Italy, time somehow stretched into what felt like a month. That observation sent me down a rabbit hole on the science of time perception, the psychology of limiting beliefs, and the real reason we stay stuck in the not-enough-time spiral — and how to get out of it for good.

In this episode, we talk about:

  • Why "I don't have enough time" isn't a fact, it's a story, and a costly one to your success

  • The expectation effect: why your brain works overtime to confirm whatever you believe about time

  • How your brain hides or reveals hidden pockets of time in your day (and how to shift it)

  • A journaling exercise to uncover what your "I don't have enough time" belief is really keeping you safe from

  • A 30-day story-shift experiment to start rewiring how you experience time

  • Why I hate time blocking (plus the "Core Four" approach I use instead!)

Pop this one on when you're white-knuckling your to-do list, convinced there's just not enough hours in the day. This episode is your reminder: Time isn't real at the end of the day. It’s all perception.

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Lexi Cheng Lexi Cheng

An Open & Vulnerable Letter to my Postpartum Self

This week's episode is a different kind of one: a very open and honest letter to my postpartum self. I’ve been sitting on this episode for months, pulling back the curtain on the lowest-revenue year of my business (around $100K less in 2025 than the year before), the identity crisis nobody warned me about, and how I rebuilt my business to be even better than it was pre baby. 

But this episode isn't just for moms. It's about what happens to your motivation, your confidence, and your sense of self when life rips your old schedule out of your hands and what it actually takes to rebuild, on your own terms, without forcing yourself back into who you used to be.

In this episode, we talk about:

  • Why "drop the timelines" is the first thing I’d tell my past self, and why healing, rebuilding, or finding your footing again has no deadline, no matter what month 3, 6, or 12 says you should feel like

  • The sneaky way shame shows up for high achievers and how it's different from guilt, told through a Brené Brown lesson that changed how I saw my entire postpartum year

  • Why comparing yourself to people who aren't in the same season as you (different support, different circumstances, different everything) is setting yourself up to feel like you're failing on purpose

  • The real difference between losing your motivation and having it redirected, and why "I have no ideas anymore" might actually mean your bandwidth went somewhere else entirely

  • Why having a personal-growth heavy brand doesn't mean you're not allowed to struggle, and the imposter syndrome that comes with teaching mindset work while losing your own

  • The capability vs. character framework from therapy that explains why even the most confident people can feel like they've lost themselves completely

  • Why I stopped asking "what's realistic" and started asking "what do I actually want," and how that shift is what got my business having solid recurring revenue through 2027

  • The belief I didn't even know I  had and what it took to unlearn it

  • Why "the story you need to be on camera and posting constantly to sell" is a story I made up, and how I built a business that doesn't run on that anymore

Pop this episode on when you're in a season that feels too permanent to get out of: postpartum, burnout, or just feeling like a stranger in your own life. This one's proof: it's temporary, and you already know how to build.

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Lexi Cheng Lexi Cheng

She Made $1.2M on a Topic Everyone Already Teaches: Here's Why It Worked

This week, we're breaking down one of the most talked-about launches of 2026: Jessi Jean's $1.2 million launch of her Yap On Camera challenge (completely organic!) in under two weeks. But this episode isn't just about Jessi Jean. It's about what her launch can teach YOU about strategy, positioning, and the mindset work that actually makes or breaks your results.

In this episode, we talk about:

  • Why the "power of one" (one client, one offer, one problem) is the fastest path to a million-dollar business and how Jessi Jean executed it perfectly

  • Why a challenge format outperformed what a course would have done, and what that means for how you package your next offer

  • The two-month tease strategy she used to build demand before the doors ever opened and how to apply this to your own launches

  • Why she closed the doors and turned down money in the moment, and the long game thinking behind that decision

  • How she created extraordinary positioning in a saturated space without a new topic, just better framing

  • The difference between selling the feature vs. selling the fear, and which one actually converts

  • The limiting belief every entrepreneur needs to kill: "Why would anyone work with me when someone else teaches more?"

  • Why purpose over popularity is the mindset shift that removes the fear of visibility almost entirely

  • Why your subconscious mind is running 95% of your business and what to do about it!

Pop this episode on when you find you’re asking yourself “why would anyone buy from me when they already know this”? Cause YOU are the difference.

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Lexi Cheng Lexi Cheng

How to Get Booked on Any Podcast (And Actually Make Money From It) Ft. Candace Dudley

Today, we're sitting down with podcast guest strategist Candace Dudley to talk about one of the most underutilized growth strategies for entrepreneurs right now: getting booked on other people's podcasts. Whether you're brand new to business or in the middle of a rebrand and launch, this episode is packed with actionable steps to help you pitch yourself with confidence and turn guest appearances into real business growth.

In this episode, we talk about:

  • Why people have so much resistance to pitching themselves and why podcast guesting is nothing like the fear of public speaking

  • The biggest reason most pitches get ignored (and why sliding into DMs is converting so much better than cold emails right now)

  • Why knowing your speaking topics is the foundation of everything and how to write them so hosts immediately say yes

  • How to vet podcasts before pitching, the vibe check you need to do, and why smaller shows often convert better than the big ones

  • What to include in your DM pitch to stand out without overthinking it

  • Why you don't need a huge following, a media kit, or more clients before you start and the mindset block keeping most people from starting

  • The three-part episode framework (Connect, Shift, Method) that sets you up as the authority from the moment you introduce yourself

  • How to make your podcast appearances actually drive business growth, from your lead magnet to your buyer journey

  • What to do after the episode airs (because most people skip this entirely)

  • The unexpected ripple effects of podcast guesting from referrals and memberships to identity shifts and clearer messaging

  • How to handle rejection and nos without taking it personally

Plus, Candice shares details on her free Podcast Matchmaking Community, a growing space with over 400 hosts and guests connecting with each other.

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Lexi Cheng Lexi Cheng

How to Shift from a Scarcity to Abundance Mindset

Today, we're diving deep into one of the most important (and most misunderstood) topics in manifestation: the difference between scarcity and abundance energy and how to actually shift between them, even if your circumstances haven't changed yet.

Because here's the truth: you don't manifest what you want. You manifest who you are being.

In this episode, we talk about:

Why you might be manifesting from a place of lack without even realizing it and the simple check-in to find out right now

  • The difference between wanting something and needing it, and why that distinction changes everything about your energy

  • The exercise that shows you exactly what energy you're putting out and what needs to shift

  • Why abundance has nothing to do with money and everything to do with the feeling of "more than enough"

  • The most important question you can ask yourself: what do I have to believe to create the reality I want?

  • Why saying "I can't afford it" is costing you more than money and what to say instead

  • How your language is literally showing you what you believe (and how to start rewiring it today)

  • Why identity shifts before the external results do and the story that proves it

If you've ever felt calm about your finances even when the numbers didn't make sense, there's a reason for that. Your soul already knows it's coming. This episode will help you trust that, and start living from it now.

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Lexi Cheng Lexi Cheng

The 4 Thought Loops That Are Costing You $5k+ Every Month

Today, we're diving into the four biggest thought loops that are likely costing you serious money in your business every single month, and more importantly, how to break out of them. Because the things that cost us the most in business are often the stories (aka LIES) we tell ourselves! 

And don't worry, this isn't an episode that's going to leave you feeling like sh*t. We’re keeping it real, but we’re also keeping it positive! 

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Lexi Cheng Lexi Cheng

10 Weird Little Habits That've Made Me More Money Than Traditional Business Advice

Today, we’re diving into the oddly specific habits that have genuinely made the biggest difference in business growth, confidence, creativity, and income… and spoiler: most of them have nothing to do with “traditional” business strategy. From visualization and embodiment rituals to fake deadlines, manifestation hacks, and NEVER showing my bare nails, we’re unpacking the unconventional habits that ACTUALLY made a difference in my business!  

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Lexi Cheng Lexi Cheng

Become the Sales Sorceress: How to Sell From THIS Identity Instead of Desperation

If you've ever found yourself saying "I'm not a salesperson" and doubting yourself right before a launch, a sales call, a pitch, OR you feel like you keep stopping yourself before you can make it to the next step in your business, this episode is going to change your mindset. 

We're not JUST talking sales strategy today. We're talking about stepping into a whole new alter ego: the Sales Sorceress. This is an episode you're going to want to save and come back to for whenever you need to feel like the badass you are. Anytime you need to plug back into your power, let this be your go-to.

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Lexi Cheng Lexi Cheng

Simplify Your Business: How I Make Full-Time Income Working Part-Time Hours

If your business feels more complicated than it needs to be or you’re doing a lot but feel like you aren’t getting the full payoff of that work, this episode is for you. 

Today, we’re diving into what it actually looks like to simplify your business without sacrificing revenue. I’m breaking down how I went from running multiple offers, constant content, and a packed schedule… to working part-time hours while still hitting my financial goals.

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Lexi Cheng Lexi Cheng

How to Stay Hungry in Business & Reignite Your Inner Fire

If you’ve been showing up, doing the things, but deep down it feels like the spark is gone, this is going to call you out in the best way.

In today’s episode, we’re talking about what’s really going on when your hunger in business starts to fade and how to get it back without forcing it or faking motivation.

It’s time to get your fire back and build from a place that actually feels alive again.

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Lexi Cheng Lexi Cheng

(PEP TALK!) How to Stop Doubting Yourself

If you’ve been feeling in your head, second-guessing everything, or wondering why things still aren’t clicking, this might hit a little too close to home. The truth is, it’s not what you think… and once you see it, you won’t be able to unsee it.

In today’s episode, we’re cutting through the noise and saying it straight: your self-doubt isn’t some deep, unsolvable problem, it’s a pattern you’ve been feeding. And if you keep entertaining it, it will keep running the show.

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Lexi Cheng Lexi Cheng

Why Premium Buyers Aren’t Buying From You: 10 Things to Fix

In today’s episode, we’re calling it like it is: premium buyers aren’t ghosting you for no reason. If they’re not buying, there’s a disconnect somewhere in your messaging, your energy, or your sales process… and we’re breaking it ALL down in this episode.

This episode is your hard truth moment (with love!!). It’s time to raise your standards, own your value, and show up like the expert premium clients are already waiting for.

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Lexi Cheng Lexi Cheng

From $0 to $100K Months: How to Master the Mental Game of Entrepreneurship ft. Meredith Hudson

In today’s episode, I’m sitting down with Meredith Hudson, founder of Sideline Bags, to talk about what it really takes to go from $0 to $100K months and the mindset shifts that make it possible.

We unpack her journey from corporate to entrepreneurship, the failed first attempt that led to her current success, and how approaching business with less pressure and more strategy changed everything.

If you’re building something on the side, navigating a pivot, or learning how to trust your path, this one’s for you.

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Lexi Cheng Lexi Cheng

The CEO Morning Routine That Made Me $600K Online

In today's episode, I’m breaking down the exact 20-minute CEO morning routine that has completely changed my life and business and how it’s helped me show up in a way that’s created massive results.

We’re getting into why your mornings matter so much more than you think, the difference between reacting to your day vs. leading it, and how to actually shift your identity, energy, and actions in a way that carries through everything you do.

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Lexi Cheng Lexi Cheng

The Upper Limit Problem: Why You Self-Sabotage Right When Life Gets Good

In today’s episode, I’m talking about the upper limit problem: that moment when things in life or business start going really well… and suddenly you feel anxious, start overthinking everything, or catch yourself creating problems that weren’t even there before.

If you’ve ever hit a big milestone, signed new clients, or had a moment where you thought, wow, things are actually working, and then immediately felt worried it could all go away, you’re not alone. In this episode, I’m sharing why that happens, how it shows up for so many entrepreneurs (including me and my clients), and what’s really going on beneath the surface when we start to pull back right as things get good.

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Lexi Cheng Lexi Cheng

Feeling Jealous or Triggered? Here’s How to Make It Your Superpower

In today’s episode, we’re diving into a conversation that might feel a little uncomfortable but also incredibly freeing. We’re talking about jealousy, envy, and those moments when someone else’s success triggers something inside of you.

Instead of brushing those feelings aside or feeling ashamed of them, this episode reframes them as powerful signals for your growth. Because the truth is, triggers aren’t the problem, they’re actually the roadmap.

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Lexi Cheng Lexi Cheng

How to Identify & Remove the Subconscious Block Keeping You From Your Next Level

In today’s episode, I’m diving into the thing I get asked about constantly: the subconscious block that’s keeping you from your next level. If you feel like you’re doing all the right things: visualizing, journaling, taking action, but your results still aren’t matching your desires, this episode is going to hit HARD.

We’re talking about identity, nervous system safety, and the invisible “protector” that might be running the show behind the scenes.

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Lexi Cheng Lexi Cheng

How to Shift Your Energy in Any Moment (4 Tools I Use CONSTANTLY!)

In today’s episode, I’m talking about something we hear all the time online: “Just shift your energy.” But what does that actually look like when you’re stressed, overwhelmed, spiraling about a launch, dealing with money fears, or navigating hard moments in life?

This mini-episode is all about how to regulate yourself in real time, not by bypassing your feelings or forcing fake positivity, but by learning how to work with your nervous system instead of against it.

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Lexi Cheng Lexi Cheng

Soul Lessons: Why You Keep Repeating the Same Cycle (and Haven’t Received What You Want Yet)

In today’s episode, I’m diving into a potent mini-transmission that might completely shift the way you see your life, your business, and the “stuck” seasons you can’t seem to break out of.

We’re talking about soul lessons: the deeper reason you keep repeating the same patterns, attracting the same types of clients or partners, and not yet receiving the thing you’ve been manifesting.

We’re unpacking the nervous system, the illusion of control, and how to finally break the spiral in a way that feels empowering and not just surface-level.

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