Today, we’re tackling one of the biggest mindset blocks in sales: why selling feels so hard. If you’ve ever hesitated to charge your worth or felt like selling high-ticket offers was “hurting” your clients, this episode will flip that script for good.

In this episode, we cover:

• The #1 reason selling feels salesy—and the mindset shift that will change everything

• Why assuming your clients “can’t afford it” actually disempowers them (and how to stop creating their money stories for them)

• How to reframe sales as the ultimate act of service and transformation

• Why free content doesn’t drive real change—and why charging what you’re worth lights a fire under your clients

Let’s rewrite the story around sales, so you can confidently invite people into your offers and make the impact you’re here to create!

Today’s episode is packed with inspiration, wisdom, and some good old-fashioned real talk as I sit down with my friend Katja Lillian. From improving body image to setting boundaries to building a rock-solid marriage, we’re covering all the things you might need to hear right now.

In this conversation, we cover:

• Why body image struggles are so common (and the powerful mindset shifts Katya used to embrace confidence in her own skin)

• The truth about setting boundaries that stick, even in the trickiest friendships

• What it really takes to build a strong partnership while growing as individuals (after 16 years together, Katya and her husband know a thing or two!)

• How Katja built a six-figure coaching business in one year as a life and mindset coach—and her advice for coaches wanting to hit their first six figures

• The biggest lessons Katya has learned in pregnancy and what’s on her heart as she steps into motherhood

This episode is full of insight, laughter, and a few mic-drop moments. So dive in!

Katja Lillian is a Life & Business Coach, Top-Ranked Podcast Host, and founder of group coaching programs, The Big Shift and SheEO. After climbing the ladder for nearly a decade in corporate America, posting #sweatyselfies on social media and becoming obsessed with her side-hustle, Katja left her tech career behind and found the courage to go all in on what is now her multi 6 figure coaching business.

Connect with Katja:

The Big Shift - A 3-month Group Life Transformation Program designed to help you shift your internal world and build a life you love. 

SheEO - The four month program designed to help you start and build your coaching business with powerful intention, proven sales techniques and surpassing an income level you never thought was possible.

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GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Connect with Nora on IG @iamnoravirginia

There's still time to snag a spot in my 2025 programs! Head to www.noravirginia.com/workwithme to get the details.

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Connect with Nora on IG @iamnoravirginia

There's still time to snag a spot in my 2025 programs! Head to www.noravirginia.com/workwithme to get the details.

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

🚨 PRE SALE 2025 ENDS TODAY! 🚨

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Exclusively for Best Year Yet fam who have opted in, I'll be announcing special 2025 program pricing on 11/11 (limited spots!), so be on the lookout for that! ((one of these programs may or may not be a new high level mastermind...👀🚀))

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Exclusively for Best Year Yet fam who have opted in, I'll be announcing special 2025 program pricing on 11/11 (limited spots!), so be on the lookout for that! ((one of these programs may or may not be a new high level mastermind...👀🚀))

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Exclusively for Best Year Yet fam who have opted in, I'll be announcing special 2025 program pricing on 11/11 (limited spots!), so be on the lookout for that! ((one of these programs may or may not be a new high level mastermind...👀🚀))

🎉 PRE SALE 2025 HAS OFFICIALLY BEGUN!

Get exclusive pre-sale discounts (SAVE THOUSANDS OF $$ & GET THE LOWEST RATES EVER) for The Big Vision Mastermind, $EEN Mastermind, & Private Mentorship + Coaching, only available from 11/11 to 11/22!

• Join BIG VISION & get access to 30 modules of material 4 months early, starting in December!

• Apply for $EEN, my new mastermind for established biz owners (Limited Spots!)

• Apply for the Private Mentorship (Limited Spots!)

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Exclusively for Best Year Yet fam who have opted in, I'll be announcing special 2025 program pricing on 11/11 (limited spots!), so be on the lookout for that! ((one of these programs may or may not be a new high level mastermind...👀🚀))

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Exclusively for Best Year Yet fam who have opted in, I'll be announcing special 2025 program pricing on 11/11 (limited spots!), so be on the lookout for that! ((one of these programs may or may not be a new high level mastermind...👀🚀))

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Exclusively for Best Year Yet fam who have opted in, I'll be announcing special 2025 program pricing on 11/11 (limited spots!), so be on the lookout for that! ((one of these programs may or may not be a new high level mastermind...👀🚀))

Money Mindset is such a buzz word right now. I mean..everyone has been talking about it the past few years. But here's the thing that gets missed most often in this body of work: your relationship with money is really just a reflection of your relationship to yourself.

YUP! This just means at the root of money mindset are things like self-belief and self-trust.

 In this training of Best Year Yet, we cover:

• The risks of NOT healing your relationship with money BEFORE you start making money in business 

• Why "spend like the version of you making $xx dollars" is terrible advice 

• The simplest way to immediately uncover what your current money beliefs are, so you can start to change them! 

• My favorite "language swaps" to use for how you speak about money 

• The #1 reason why your staying stuck in your current reality when it comes to money (& how to break through it) 

GET ALL OF THE BEST YEAR YET GOODIES!

Opt in at www.noravirginia.com/bestyearyet and get immediate access to FOUR FREE pre-recorded workshops:

• My Signature 4-Step Process to Create Your Best Year Yet 

• How I Increased My Revenue by 70% in One Year

• Your Hottest Business Questions, Answered &

• The 2025 Visioning & Manifestation Portal 

Want a free meditation?? CLICK HERE to submit your screenshot of a rating / review on the Glow Up to Blow Up podcast to receive my Connect to Your Higher Self Meditation!

• Rate on Spotify

• Rate + Review on Apple Podcasts

**IMPORTANT: Make sure to take a screenshot of your review BEFORE submitting it! If you've already reviewed the podcast, submit a screenshot of the already published review!

Exclusively for Best Year Yet fam who have opted in, I'll be announcing special 2025 program pricing on 11/11 (limited spots!), so be on the lookout for that! ((one of these programs may or may not be a new high level mastermind...👀🚀))